Our customers have different expectations when they make their daily journeys, whether professional or private travel, or travel for leisure alone, with family or as carers. Stations are therefore good places for many different commercial activities in order to respond to the diversity of customers.
Customised commerce
Every station is unique in its architecture, its configuration, its environment, its clientele and its history. Commerce at stations is therefore customised to adapt to each site with the possibility to host diverse commercial activities (coffee shop, accessories store, newsagents/tobacconist, restaurant, etc.) whether big chains, regional companies or independent businesses.
Service activities
SNCF Retail & Connexions strives to provide a complete offer at stations that responds to the needs of all passengers. Alongside the commercial activities, spaces devoted to services such as business centres, coworking spaces, crèches and medical analysis laboratories are developing at stations.
A place of quality and innovation
The stations have an ambition of a quality image and uniqueness to brighten passengers’ daily routines (restaurants such as Le Train Bleu, Le Lazare, L’Étoile Du Nord, Les Terroirs de Lorraine, Le Paris-Brest, etc.), well known regional chains and businesses (Baillardran, Aux Merveilleux, etc.) as well as a constant search for trendy and innovative businesses.
Experimentation labs
The public space, whether inside or outside the station, is ideally suited to pop-ups. These activities on short-term contracts are a chance to test new concepts at stations, new formats and new offers, while responding to consumers’ desire for novelty.
Spaces for expression
With the significant passenger flows, stations are great places for innovation and commercial animations. Along with paper media, there are now new modes of expression that work particularly well at stations (digital screens, brand event, etc.)
Impressive performance
SNCF has over 3,000 stations across the country, 400 of which have at least one commercial business. Some 2 billion passengers per year, 10 million per day, visit the stations.